Creating a Business Communication Industry Advisory Board

In our College of Business, all of the functional areas (e.g., accounting and finance, management, international business, health care administration, marketing, information systems) have business advisory boards. This year, our Business Communication Department joined the fun and formed its board as well.

Unlike the boards in the other functional areas, where the members are from that professional field, the BCOM board comprises members from the fields of health care, information systems, communications, banking, accounting, finance, government, marketing, management, entrepreneurship, and K-12 education.

Our Goals

Our goal in having the board is to help us better connect what we do in the classroom to the needs of employers. Our hope is that by meeting twice per year (early fall, late spring) we can be a resource for professionals who may need projects completed that our students can do and learn from and that professionals can be a resource for us as we develop our curriculum.

Of course, another goal is to enhance the BCOM Department’s visibility in our College, university, and community and assert ourselves as a business discipline.

The Board’s Input

As you might imagine, putting a group of professionals in a room and asking them to talk about entry-level employees’ communication skills yielded a lot of interesting information:

  • Tuning in: Several commented on how interns and entry-level employees tend to come to work, insert the ear buds, tune in to their music, and tune out the rest of the world. While the music may help them focus, employees miss the conversations around them that help them learn the culture, develop socialization skills to fit with the culture, and gather useful information from those informal workplace conversations.
  • Communicating data: Another common remark was that many interns are weak in their ability to communicate quantitative and qualitative data meaningfully.
  • Analyzing an audience and corporate culture: Board members talked a lot about how interns and entry-level employees would communicate better if they were to invest the time analyzing audience and culture.
  • Having a command of the English language: Grammar, mechanics, and punctuation were also mentioned as areas students need improvement on—both written and oral.

Our three-hour discussion covered many more topics, but you can see the value in the professional community’s input as we teach our students and promote our value to the university community

In forming our board, we determined the fields we wanted to be represented on the board. Once we did that, it was a matter of making phone calls and organizing the meeting. If you have questions on how we formed our board, let me know. It’s been a fun and exciting venture, and we’re already looking forward to setting the agenda for our fall meeting.

2 thoughts on “Creating a Business Communication Industry Advisory Board

  1. This is very helpful, Paula. I have a couple people who said they would love to be on such a committee but I just haven’t pushed through and made it happen yet. Thanks for confirming that it IS a good idea!

    • Hi, McClain~
      Thank you for the comment. We have learned much through this process about what we can do better and much about what we already do very well. As we went through this process, I connected with a woman whose company was having issues in managing its internal communication. My students took the issue on as a report project, researching channels of communication, intranets, email overload, etc., and came up with some pretty good recommendations for the company. It was great to see the students so engaged and to see them thinking deeply about communication channels, audience, and purpose.

      As you can tell, I’m excited about the board. Truly, I hope you are able to make it happen for you.
      ~Paula

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