Those of you who were at the ABC Midwest-Southeast meeting in Louisville a couple of weeks ago may have attended a presentation or two about (or using) PechaKucha. PechaKucha (Japanese for “chatter”) is a delivery format in which a presenter delivers images in 20 slides, spending only 20 seconds narrating each slide. Because slides advance automatically after 20 seconds, presenters must stick to the time limit, meaning that the entire presentation lasts only 6 minutes, 40 seconds.
Why use PechaKucha? How might it help students in the business communication classroom?
- PechaKucha forces presenters to really think about their main points and stick to them. The time limits on the slides ensure that presenters do not get off on tangents or extensively elaborate on their topic.
- Because the slides contain mostly images rather than text, presenters avoid the trap of reading slides to their audience and instead focus on the delivery of their message. Another benefit, of course, is that audiences are not subjected to a mind-numbing reading of the slides and then left wondering why they attended a presentation when they could have read the presentation on their own.
- We all know the saying that a picture is worth a thousand words. Because PechaKucha relies on images, audiences may be more likely to recall a main point or idea if they can associate it with an image rather than with a lot of words or lines of text.
To see an example of PechaKucha, visit the PechaKucha Web site and check out Greg Judelman’s 18 Tidbits on the Design of Change. You can learn the 18 tips in 20 slides in 6 minutes, 40 seconds…impressive and effective.
Is PechaKucha right for every business presentation? As with any communication channel, PechaKucha should be used if it is right for the audience, purpose, context, and content for a presentation. Do you use PechaKucha in your classes? If so, tell us about it.