As I was reviewing my teaching unit on writing for the Web vs. writing for print, I was fortunate to have the article “Defer Secondary Content When Writing for Mobile Users” land in my email courtesy of Jakob Nielsen’s Alertbox.
The article includes research on how people read messages on mobile devices and provides examples of both good and bad content from Groupon, LivingSocial, and Wikipedia.
My plan is to discuss the research and examples Nielsen presents. I may even give my students a reason to use their mobile devices legitimately during class and have them find and share good and bad examples of mobile messages. They could then write content for a mobile message using one of the prompts in the textbook. Another point of discussion might be how these messages would look in various media (e.g., a printed document, a Web page) and the appropriateness, advantages, and disadvantages of these media.
Do you have resources that help you teach the various channels for business communication? If so, we invite you to share them.